Yves Saint Laurent (YSL)
A great adaptor, Saint Laurent Yves responds in his designs to history, art, and literature.
YSL logo on products such as sunglasses and eyeglasses,
YSL fragrance and YSL perfume, YSL makeup, Yves Saint Laurent cosmetics and skin care, YSL shoes,
sandals and sneakers,
YSL handbags and bags like muse YSL handbag, YSL women and men jewellery, YSL womens scarf,
and YSL men tuxedo suit
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and women ready to wear clothing fashion.
Vast ranges of themes are incorporated into his work,
from the Ballet Russes to the writings
of Marcel Proust, who inspired his taffeta gowns of 1971
the paintings of Picasso to the
minimalist work of Mondrian and the de Stijl movement, shown in the
primary colours of his
geometrically blocked wool jersey dresses of 1965.
Saint Laurent has a great love of the theatre. He has designed costumes for many stage
productions during his long career and the theatre is an important
source of ideas for his couture collections runway like
ontwerp and safari YSL straight jacket and Yves saint laurent mens blazer ;
tuxedo dress and high fashion evening wear,
Flamboyant ensembles, such as the Shakespeare wedding dress of
brocade and damask of 1980 and his extravagant series of garments inspired by a romantic
vision of Russian dress, reflect his passion for theatrical costume.
His eyewear collections with items such as butterfly and occhiali sunglasses were popular.
Saint Laurent's beauty and cosmetic range with best sellers like touche eclat, maquillage, foundation
and mascara and YSL handbag and bags collections with items like muse YSL handbag and YSL borse handbag,
YSL suede hobo handbag in YSL handbags collection.
Less successful have been his attempts to engage with counter cultural movements such
as the 1960 collection based on the bohemian Left Bank look. The criticism levelled by
the press on being confronted with the avant garde on the couture catwalk led to Saint Laurent's
replacement as head designer for Dior, even though his 1958 trapeze line had been an enormous
success and he had been feted as the saviour of Parisian couture. At this time the House of Dior
was responsible for nearly 50 per cent of France's fashion exports, so there was a heavy burden
of financial responsibility on Saint Laurent's shoulders.
The 1960 collection appropriated the Left Bank style with knitted turtlenecks and black leather
YSL straight jacket and ysl mens blazer, crocodile straight YSL jacket and mens ysl blazer
with mink collars, and a design which was to crop up again and
again in his repertoire the fur jacket ysl straight with knitted sleeves and ysl mens blazer.
In 1968 Saint Laurent produced a tailored trouser collection reflecting
his sympathy with the cause of the student marchers
who had brought the streets of Paris to a standstill. The clothes were black and accessorized
with headbands and Indian fringes. The use of politics as a decorative device hung uneasily
on garments such as the fur duffle coal with gold toggles, giving the Laurent Saint Yves designs
a paradoxical quality that was later expressed in such collections as the Rich
Fantasy Peasant of 1976, which helped in internationalizing a sanitized ethnic look.
Where Saint Laurent sets the standards for world fashion is in his feminizing of the basic
shapes of the male wardrobe. Like Chanel before him, lie responded to the subtleties of masculine
tailoring, seeking to provide a similar sort of style for women, and produced a whole series
of elegant day clothes, YSL dress such as the shirt dress, which became a
staple of the sophisticated
woman's wardrobe of the 1970s. Saint Laurent is justly acclaimed for his sharply tailored
suits with skirts or trousers, le smoking (a simple black suit with satin lapels based on
the male tuxedo, which became an alternative to the frothily feminine evening gown), safari
jacket ysl straight and mens ysl blazer, brass buttoned pea YSL jacket straight and
ysl blazer mens, flying suits in fact many of the chic classics of
post war women's style.
Saint Laurent's designs contain no rigid shaping or over elaborate cutting but depend
on a perfection of line and a masterful understanding of printed textiles and the use
of luxurious materials. He works with the silk printers Abraham to produce glowing fabric
designs which incorporate a brilliant palette of clashing colours such as hot pink, violet,
and sapphire blue. A sharp contrast is produced with his simple, practical daywear and
romantic, exotic eveningwear, which is more obviously seductive with its extensive beadwork,
embroidery, satin, and sheer fabrics such as silk chiffon.
Less interested in fashion than in style, Saint Laurent is a classicist, designing elegant,
tasteful, and sophisticated dress, perfectly hand crafted in the manner of the old couturiers.
He is, however, prepared to use industrial methods to produce his Rive Gauche ready to wear
line, created in 1966, and sold in his own franchised chain of boutiques. He acknowledges
in ready to wear that mechanically produced garments could never achieve the same standards
of fit and tailoring so must be designed differently a realistic approach which accounts for
the success of the range.
There has been a radical change in the small company founded by Saint Laurent Yves and his
business partner Pierre Berge in 1961. It has become a massive financial conglomerate with
a stock market listing on the Paris Bourse, the result of valuable licensing deals Laurent Saint Yves
has negotiated to allow his signature to grace such items as
Laurent Yves Saint designer perfume like Rive gauche, fragrance YSL Champagne perfume,
Cinema, fragrance YSL Paris nuit de fete, Elle, woody aromatic men YSL homme fragrance,
Opium perfume, fragrance YSL Vice Versa perfume, Kouros, Baby Doll.
His is a name that has become a symbol of classic design.
Finally whether you buy a YSL muse handbag, a YSL Men suit, a Womens evening dress YSL gown,
a handbag YSL borse, a YSL womens perfume fragrance like Champagne YSL perfume or a
men homme YSL fragrance woody aromatic,
or a suede handbag YSL hobo from YSL handbags range, a YSL product purchase
guarantee a quality buy.
-Caroline Cox
Extract from “Contemporary Fashion”, written by Richard Martin. Detroit: St. James Press, 1995.
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