Saint Laurent, Yves.
French designer

A great adaptor, Yves Saint Laurent responds in his designs to history, art, and literature. Vast ranges of themes are incorporated into his work, from the Ballet Russes to the writings of Marcel Proust, who inspired his taffeta gowns of 1971;
the paintings of Picasso to the minimalist work of Mondrian and the de Stijl movement, shown in the primary colours of his geometrically blocked wool jersey dresses of 1965.


Saint Laurent has a great love of the theatre. He has designed costumes for many stage productions during his long career and the theatre is an important source of ideas for his couture collections. Flamboyant ensembles, such as the Shakespeare wedding dress of brocade and damask of 1980 and his extravagant series of garments inspired by a romantic vision of Russian dress, reflect his passion for theatrical costume.
Less successful have been his attempts to engage with counter-cultural movements such as the 1960 collection based on the bohemian Left Bank look. The criticism levelled by the press on being confronted with the avant garde on the couture catwalk led to Saint Laurent's replacement as head designer for Dior, even though his 1958 trapeze line had been an enormous success and he had been feted as the saviour of Parisian couture. At this time the House of Dior was responsible for nearly 50 per cent of France's fashion exports, so there was a heavy burden of financial responsibility on Saint Laurent's shoulders.

The 1960 collection appropriated the Left Bank style with knitted turtlenecks and black leather jackets, crocodile jackets with mink collars, and a design which was to crop up again and again in his repertoire the fur jacket with knitted sleeves. In 1968 Saint Laurent produced a tailored trouser collection reflecting his sympathy with the cause of the student marchers who had brought the streets of Paris to a standstill. The clothes were black and accessorized with headbands and Indian fringes. The use of politics as a decorative device hung uneasily on garments such as the fur duffle coal with gold toggles, giving the designs a paradoxical quality that was later expressed in such collections as the Rich Fantasy Peasant of 1976, which helped in internationalizing a sanitized ethnic look.
Where Saint Laurent sets the standards for world fashion is in his feminizing of the basic shapes of the male wardrobe. Like Chanel before him, lie responded to the subtleties of masculine tailoring, seeking to provide a similar sort of style for women, and produced a whole series of elegant day clothes, such as the shirt dress, which became a staple of the sophisticated woman's wardrobe of the 1970s. Saint Laurent is justly acclaimed for his sharply tailored suits with skirts or trousers, le smoking (a simple black suit with satin lapels based on the male tuxedo, which became an alternative to the frothily feminine evening gown), safari jackets, brass buttoned pea jackets, flying suits in fact many of the chic classics of post-war women's style.

Saint Laurent's designs contain no rigid shaping or over elaborate cutting but depend on a perfection of line and a masterful understanding of printed textiles and the use of luxurious materials. He works with the silk printers Abraham to produce glowing fabricdesigns which incorporate a brilliant palette of clashing colours such as hot pink, violet, and sapphire blue. A sharp contrast is produced with his simple, practical daywear and romantic, exotic eveningwear, which is more obviously seductive with its extensive beadwork, embroidery, satin, and sheer fabrics such as silk chiffon.
Less interested in fashion than in style, Saint Laurent is a classicist, designing elegant, tasteful, and sophisticated dress, perfectly hand-crafted in the manner of the old couturiers. He is, however, prepared to use industrial methods to produce his Rive Gauche ready-to-wear line, created in 1966, and sold in his own franchised chain of boutiques. He acknowledges in ready-to-wear that mechanically produced garments could never achieve the same standards of fit and tailoring so must be designed differently a realistic approach which accounts for the success of the range.

There has been a radical change in the small company founded by Yves Saint Laurent and his business partner Pierre Berge in 1961. It has become a massive financial conglomerate with a stock market listing on the Paris Bourse, the result of valuable licensing deals Yves Saint Laurent has negotiated to allow his signature to grace such items as designer perfume. His is a name that has become a symbol of classic design.
-Caroline Cox

Extract from “Contemporary Fashion”, written by Richard Martin. Detroit: St. James Press, 1995.

 
 
 
 

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Yves Saint Laurent Clothing
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Yves Saint Laurent Man Sunglasses Opium YSL YSL Shoes YSL Kouros After Shave YSL Handbags YSL Fragrance YSL Make Up
YSL Messenger Bag YSL Parfume YSL Paris Parfum YSL Mascara YSL Sunglasses YSL Lipstick YSL For Men YSL Canvas Bag
Yves Saint Laurent Man Sunglasses Opium YSL YSL Shoes YSL Kouros After Shave YSL Handbags YSL Fragrance YSL Make Up
YSL Messenger Bag YSL Parfume YSL Paris Parfum YSL Mascara YSL Sunglasses YSL Lipstick YSL For Men YSL Canvas Bag